Emergency Communication Storytelling

I was recently tasked with producing and hosting a thirty-minute program, “Plan & Prepare: Hurricanes and Beyond,” to provide a comprehensive overview of essential information to help residents and visitors safely navigate through hurricane season. Miami Beach is a barrier island and in an evacuation zone. The community must prepare their homes and businesses for a storm and to evacuate.

https://juliayarboughmediagroup.com/wp-content/uploads/2015/06/Screen-Shot-2016-06-01-at-9.30.48-AM.pngSo, where to begin? Well, having been fortunate enough to work alongside some of the best in the business… top-notch meteorologists such as John Morales, Roland Steadham, John Gerard, John Guraldi and Ryan Phillips who have all worked at NBC6 at one time or another, Lonnie Quinn of WCBS and Wayne Hart of WLKY, I believe I was well-prepared to create a ‘story’ that would be helpful for residents. It is my personal opinion that when you or your organization needs to get a specific message to the public, turning to individuals who have a background in broadcast-news is one of the most effective and efficient ways to achieve your goals.

Knowing the terminology associated with storm season is one of the first steps toward preparedness. In the MBTV video production of “Plan & Prepare: Hurricanes and Beyond,” I offer viewers a comprehensive look at the emergency systems in place to ensure public safety should Miami Beach find itself in the path of a hurricane. The 30-minute feature also explains the differ ences between a tropical depression, tropical storm and hurricane, as well as the meteorological classifications for hurricane category and strength. In one segment, I take viewers to the National Hurricane Center for a glimpse into how meteorologists track storms and make weather predictions and give a personal overview of the United States Air Force Hurricane Hunters; the folks who fly into the eyes of storms.https://juliayarboughmediagroup.com/wp-content/uploads/2015/06/Screen-Shot-2016-06-01-at-9.36.40-AM.png

I believe our program far surpasses the quality of most government television productions and that we achieve our goal: getting vital information to the public in an interesting and entertaining way. Mission accomplished!

Visit Julia Yarbough Media Group to learn how we can capture and tell YOUR story.


By |2021-02-20T18:08:32-07:00June 3rd, 2015|Communications, MIAMI BEACH|Comments Off on Emergency Communication Storytelling

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About the Author:

A multiple Emmy-Award winning broadcast and print journalist, Julia Yarbough’s on-air television, public speaking and professional writing and production experience reaches across multiple platforms. She began her career chasing news in the field as well as bringing viewers daily and nightly reports from the anchor chair in the studios of NBC6-WTVJ, in Miami, KCBS2 in Los Angeles, WSVN, South Florida, WLKY, Louisville, Kentucky, WEAR, Pensacola, Florida and KEYT, in Santa Barbara. Julia currently uses her Media Relations Expertise working with the Chico Police Department in crafting effective messaging and community outreach. Prior to consulting with the Northern California team, Julia served as Media Ambassador for the internationally recognized City of Miami Beach, leading an in-house production team producing original programming for MBTV, the Miami Beach Police and Fire Departments and social media platforms. Julia is also well known for her hit blog, Highway to a Husband (currently under reconstruction), which chronicled her 10-month, cross-country road journey in the search for love and adventure! Julia's passion for writing and storytelling continues to focus on finding and sharing positive stories which inspire and motivate.
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